Coming to you live from the 3rd World, rapper AKA’s self-named #3RDWRLDBOSS range of electronics produced in collaboration with Rocka will hit shelves nationwide this week.
The range consists of headphones, ear buds and Bluetooth speakers.
“Not only is AKA Southern Africa’s hottest hip hop artist, his status as the #3rdWrldBoss perfectly represents ROCKA’s urban African youth market. It was a match made in heaven,” said Rocka in a statement.
Vth Season, AKA’s management company, are understandably excited about the venture.
“The partnership couldn’t come at a better time. Over the last 5 years AKA’s music has been supported by fans all over the continent and the AKA brand has been cemented as an African star. Over the last few years Rocka has been perfecting their technology and production. Both brands bring a top of the range quality in music, technology and style to the new range of electronics. AKA’s fans are ecstatic to see their favourite music artist and performer move into the business of music and electronics. We look forward to superior experiences by the consumers and an award winning partnership with Rocka and all the retailers” said Benza, Vth Season Managing Director and co-founder.
Vth Season co-founder, Ninel Musson also hinted that fans can expect a lot more from the 3rdWrldBoss come 2016.
The range will be available at Musica and all good electronic stores.