Cassper Nyovest’s latest music video is what happens when stunning visuals with a commendable message are paired with the wrong track and questionable lyrics.
“They ask me ‘why double S?’, I tell them I’m Superman’s cousin”
The music video was released yesterday (05 May) and is titled “War Ready.” It was directed by Kyle Lewis, the same man who is responsible for the video for Cassper’s joint effort with Anatii, called ‘Jump’ featuring Nasty C.
Lewis, who has has worked with the likes of Khuli Chana, Toya Delazy, Tumi Molekane and The Parlotones, has a very clear aesthetic as evidenced in his portfolio/show reel.
The video, which is currently sitting at just over 4700 views, opens with the words
“In 1976, the South African Government declared a State of emergency.
For the next thirteen years, schoolchildren adopted a camping of resistance. Over 750 were killed, over 10,000 arrested, many more tortured and assaulted.
This film is dedicated to them.”
It proceeds with visuals of striking youth facing up to police cut with multiple references to the current state of unrest amongst South African youth as well as the Fees Must Fall movement/slogan.
The video is eye-catching and striking but I feel as though it is a combination of images we have seen all too often in conceptual music videos of this nature.
One thing is for sure, people are guaranteed to pay attention when they see it on TV.
One thing I did enjoy is the visuals right at the end which shows a group of black youth standing up, in unison, against a group of apartheid-era-looking white policemen and as they lift their guns, the youth lift books.
It’s great that Cass is trying to highlight an important issue with his art while doing what he can to contribute to the cause behind the scenes but it becomes a little disingenuous when he uses the song to shit on his opponents and brag about his accomplishments as opposed to trying to say something real.
If that is not who he is, he should have let Kyle Lewis use this concept with another artist.
You can watch Cassper Nyovest’s “War Ready” here:
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