This year, the annual Hip Hop Youth Festival, has expanded to include a youth talent development programme which seeks to discover and nurture young musicians looking to break in to the highly competitive South African hip-hop industry.
Richie R Concepts, Established Productions and KgoloDaGuru who are committed to finding new talent across the KwaZulu Natal Province will spearhead this mammoth task.
The artist development programme was launched in April at the BAT Centre in Durban before auditions were held to unearth fresh South Africa talent in the Kwazulu Natal province. The search is currently on for young hip-hop Vocalists, Rappers, MCs and DJ’s, with the intent of discovering South Africa’s next hip hop sensation.
On the first day of the festival, top industry players will host a series of workshops focused on empowering young musicians in the province. On the second day of the festival a collective of these young musicians will get to perform alongside some of South Africa’s top artists at the all-day youth concert.
Representatives from the KwaZulu Natal Provincial Government and Durban Tourism stated on Wednesday, ‘the discovery of new skills is a key priority of the KwaZulu Natal Province. At times youth’s passion for music and softer skills are discouraged in our communities. The value of the arts to social development and economic growth is often understated. The Youth Hip Hop Festival will discover, nurture and empower talented and tenacious young people keen to pursue a career in the arts. We are proud to be involved again this year’.
Twenty-four artists emerging from the artist development programme will share the stage with South Africa’s top hiphop artists at the main event. The line-up for the festival includes over twenty headlining local artist and DJ’s along with an International act.
Also in celebration on the South African Music Awards also taking place in the city, the Best Hip Hop SAMA21 winner will also perform at this year’s festival at Moses Mabhida Stadium in Durban, alongside a long list of hip hop greats.
Following the main event, ten artists groomed through the development programme will be selected to represent South Africa at an American Music Festival in October 2016. The journey of these young emerging artists can be followed on the TV series MY CONNECT – ROAD TO THE CMJ, to be airedon a national broadcaster after the festival.
With the hope of attracting over 25 000 youth, organisers of the 3rd Youth Hip Hop Festival will work hand in hand with The KwaZulu Natal Provincial Government, Brand South Africa and media partners Gagasi FM and Channel O.
Part of the line-up includes Riky Rick, Major League, Junior De Rocka and WTF. The long list of other confirmed artists to be announced on Gagasi FM and social media each day over the next week before the full line-up is announced on Wednesday.
DURBAN YOUTH HIP HOP FESTIVAL INFORMATION
Date: Saturday, 11 June 2016
Venue: Moses Mabhida Stadium , Peoples Park East
Golden Circle: R650
General Access: R350
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