As part of his bid to do something in service of others, South Africa’s favourite TV presenter, Katlego Maboe aims to reach no less than 67,000 in pre-sales of his latest single, RACE (Against Time) by 18 July.
Full proceeds from the resultant sales of the track, feauring Erica Appels and the Sing the Change Choir, will be donated to the Anti-Racism Network South Africa (ARNSA).
In light of the recent, racially charged events in South Africa, ARNSA, could use the money to spark whatever dialogue, debate, change or action our country needs going forward.
The single (written and co-produced by Katlego Maboe, David Harmse and Ntokozo Mkhize) was created from a deep-rooted need to address racism in a positive light and in a way that would transcend all colour divides.
“Understanding that this is a deeply seated issue that has seen many generations suffer under its oppressive grip, the song aims to encourage people to reflect on the past and draw inspiration from the likes of Nelson Mandela, Mahatma Ghandi, Martin Luther King Jnr. and Desmond Tutu who made conscious contributions and who brought about positive change to the state of societies across the globe,” said Maboe in a statement.
Not only does the song have a deliberate amount of required pre-sales and release date, the name of the song was also well thought out.
“There is a deliberate play on words. The issue of race is a matter of urgency for all of us and we all stand to lose and suffer the consequences if we don’t solve the problem in time,” explained Maboe.
The Nelson Mandela and Ahmed Kathrada Foundations developed ARNSA to respond to incidences of racism and to try to better understand the underlying causes of these actions. The network also mainstreams anti-racism strategies across sectors and influences policy making, produces high-quality research as well as provides a critical voice on incidences of racism in South Africa.
“ARNSA completely welcomes this partnership and congratulates Katlego Maboe on his great initiative to help combat racism in our country through the medium and power of music and song,” explained Sean Moodley, Director of ARNSA, in a statement.
Watch the song being performed live here:
Pre-sales of the single will be available on MiTracks as well as other digital platforms from Saturday, 18 June 2016.
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