Following the television premiere of the visuals to his smash hit single Understand, new urban musical sensation, Big Star Johnson, has just made the Understand music video available online.
Big Star is hell bent on making sure that everyone understands that 2016 is his year. Following the hugely successful release of his single My Year featuring Aewon Wolf, Big Star returns with this catchy, chart-topping single – which has seen the likes of Metro FM, Highveld Stereo, Capricorn FM, YFM and 50 other radio stations playlist the track.
According to Johnson’s management, Vth Season, “‘Understand’ is a song about the struggles that come with the hustle; dealing with family, perceptions and expectations. Big Star has once again proven his versatility as an artist with this new single and his lyrical prowess, effortless flow and catchy chorus cannot be ignored.”
The video was shot in Johannesburg and Durban and shows a visual representation of Big Star’s journey – from on the rap-battle reality TV show The Hustle to being on the road, performances, meeting fans, building a brand, fame, fantasy and reality.
Edited by Josh Motaung and executive produced by Raphael Benza (Vth Season’s Managing Director), the video takes on the Stop Motion format which is currently growing in popularity in South Africa. It has been used in Anatii and Cassper Nyovest‘s video for Jump featuring Nasty C as well as A$AP Mob‘s video for Yamborghini High.
Vth Season believes that the highly popular video technique also communicates the growth and risk taking of Big Star as an artist.
Fast becoming a household name in the hip hop scene, Big Star brings a fresh approach to “new school” hip hop and his cross over market appeal will ensure South Africans from all walks of life get to enjoy his music for a long time to come.
You can listen to Big Star’s new single Understand here or watch the video below.
You can also catch Big Star’s Coke Studio episode tomorrow, Saturday, 15 October at 18:05pm on e.tv.
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