The World’s First Talent Discovery App Invites Africa to Create, Upload and Win


Developed over two years in Southern California and after a successful launch in the USA and India (where it is headed by Bollywood star, Anil Kapoor), Africa’s leading talent agency Celebrity Services Africa (CSA.Global), is set to launch across Africa this month., is a new social video platform with life-changing opportunities which will give users across Africa the chance to be discovered through a variety of fun challenges created by celebrities and brands.

The only platform that aggregates all social media channels onto one site, Indi’s unique algorithm then tracks and calculates a user’s social engagement across all their social channels (Facebook, Twitter, Instagram), resulting in “buzz points” which are then displayed on their Indi channel dashboard.

Brands and celebrities initiate a variety of challenges in the site in which anyone can participate by uploading an original video. Winners are then chosen based on their talent as well as the amount of social buzz (likes, views, comments and shares) their video generates. Africa will have the opportunity to take their pick from similar international competitions such as the Elite Model Search while C.S.A. will also drive continental contests including the exciting challenge initiated by DJ Euphonik.

DJ Euphonik
DJ Euphonik. Image via Twitter


Other exciting upcoming challenges include the City of Cape Town Festive Lights (the winner of which will share a stage with leading artists such as Black Coffee and A.K.A… probably not at the same time), and The World’s Funniest Man Comedy challenge (regional winners travel to Finland for the final) to name a few.

In addition to being discovered by industry leaders, contestants can also win cash prizes and amazing career opportunities, while will also challenge the digital status quo in that individuals are able to monetize original content.

“In support of our quest to democratize the entertainment industry in Africa, we’re very excited to bring Indi to the continent. It is the perfect platform for millennial users to showcase their talents and share stories and creative ideas,” said C.S.A. director Davin Phillips, in a statement.

“As it is not limited to geo-location, there are no boundaries to the amount of talent who want to showcase what they’ve got. Think Idols, think the Voice, think (Africa’s) Got Talent – but all from one platform, in Africa, on your mobile phone.”

So, if you’re the world’s next top model, funniest person, or talented musician or you dream of starring in a movie head over to to take part in  their exciting challenges!


Follow me on Twitter and Instagram @mediagirl_za





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