To mark the start of 18 months of celebration, global luxury vodka brand CÎROC has launched its brand new collab with fashion powerhouse Moschino in the form of a fire campaign.
“Uniting the brands’ cheeky take on luxury, the campaign kicked off on Wednesday with a traffic-stopping moment as creative director Jeremy Scott was joined by global superstars including models Jasmine Sanders and River Viiperi, Cassper Nyovest, Thando Thabethe and recording artist WizKid,” read a statement.
The campaign, set to disrupt the luxury space, features a limited-edition bottle design and events from Brazil to Ibiza.
Scott launched the collaboration ahead of his Milan Fashion Week SS19 catwalk show for Moschino with some of the world’s hottest fashion talent.
Models Jasmine Sanders (aka Golden Barbie) and River Viiperi, recording artists WizKid and Cassper Nyovest and media personality Thando Thabethe will be joining Scott for the campaign. Together they stopped traffic in Milan with a riot of fun, colour and celebration.
Renowned as ‘the people’s designer’, Jeremy’s fun, eclectic, effervescent designs are as much loved by his coterie of A List friends as his global fanbase.
“I love the cheeky, playful nature of CÎROC. It connects perfectly with my approach to both life and fashion, so the partnership felt natural; there’s such synergy. I design a lot around personal, customised twists so it’s great to bring this into the partnership too. It’s been fun to bring together our bold take on luxury and I can’t wait to see what the year holds.” – Jeremy Scott
According to the brand, “their diverse talents and backgrounds encapsulate the spirit of the campaign. Like CÎROC and Moschino, they share a unique and daring style. From the slopes to the beach, the partnership will touch down in the world’s hottest destinations. From the NYE countdown in Brazil to Ibizan beach parties, expect celebrations to set the fashion world alight. Each will be custom-built with cocktails and experiences personalised by the hosts. This celebration of customised self-expression is encapsulated by the limited edition CÎROC bottle, designed by Jeremy Scott, to be revealed this autumn.”
“Jeremy is crazy, different and he’s not afraid to just go for it. Pair that attitude with CIROC’s playful luxury and I knew this partnership was something I had to be a part of. Together, they put the fun into fashion, and I’m excited to join them for the journey this year and into the next,” said Jasmine in a statement.
Thabethe also took to Instagram to share her excitement alongside some campaign images.
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#Ad its official!!! So excited to finally share that I, together with @cirocvodka are collaborating with @moschino and @itsjeremyscott 💃💃💃. A Partnership that lets me add my own unique twists on style and creativity!!! World domination!!!! #cîrocyourworld‼️‼️‼️HAVE YOU EVER 😩😩😩😍😍😍😁😁😁 | not for sale to persons under the age of 18, drink responsibly
Based on Nyovest’s Instagram, it seems there may also be a campaign song in the works.
Main image credit: Supplied/ CIROC Vodka